01 — Brief
Imagine a waterfront development selling homes before a single wall exists. Buyers need to feel the light, the proportions and the quiet of a place they cannot yet visit.
Studio concettuale01 / 06
Aurelia Residences
- Settore
- Real Estate
- Discipline
- Web Experience, Art Direction, WebGL
- Anno
- 2026
- Tipo
- Concept di iniziativa propria
02 — Sfida
Off-plan property is sold on trust. Renders alone feel interchangeable; floor plans feel clinical. The experience has to make an unbuilt place feel inevitable — without overwhelming buyers with effects.
03 — Approccio
- 01
Architecture as interface
The site borrows its grid from the building's colonnade. Every section is framed by an arch, so navigation itself becomes a walk through the property.
- 02
Light over time
A time-of-day control shifts the palette and shadows across the whole site, letting buyers see a terrace at sunrise or a living room at dusk.
- 03
Calm conversion
Enquiry is always one tap away but never shouts. Residences are compared side by side with honest, readable specifications.
04 — Sistema
Palette
Fondo#d9cfc1
Forma#2b2620
Accento#b4562c
Tipografia
AaAa
Instrument Serif / Geist
A classical serif for the place, a precise grotesk for the facts.
05 — Risultati attesi
- A sales tool that works on a phone at a viewing and on a large screen in the sales gallery
- A visual language reusable for brochures, hoardings and launch films
- A CMS structure that lets the sales team update availability in seconds
Trattandosi di uno studio concettuale, questi punti descrivono ciò che il design vuole ottenere, non risultati misurati su un incarico reale.
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