01 — Brief
Imagine a waterfront development selling homes before a single wall exists. Buyers need to feel the light, the proportions and the quiet of a place they cannot yet visit.
Étude conceptuelle01 / 06
Aurelia Residences
- Secteur
- Real Estate
- Disciplines
- Web Experience, Art Direction, WebGL
- Année
- 2026
- Type
- Concept d’initiative personnelle
02 — Défi
Off-plan property is sold on trust. Renders alone feel interchangeable; floor plans feel clinical. The experience has to make an unbuilt place feel inevitable — without overwhelming buyers with effects.
03 — Approche
- 01
Architecture as interface
The site borrows its grid from the building's colonnade. Every section is framed by an arch, so navigation itself becomes a walk through the property.
- 02
Light over time
A time-of-day control shifts the palette and shadows across the whole site, letting buyers see a terrace at sunrise or a living room at dusk.
- 03
Calm conversion
Enquiry is always one tap away but never shouts. Residences are compared side by side with honest, readable specifications.
04 — Système
Palette
Fond#d9cfc1
Forme#2b2620
Accent#b4562c
Typographie
AaAa
Instrument Serif / Geist
A classical serif for the place, a precise grotesk for the facts.
05 — Résultats visés
- A sales tool that works on a phone at a viewing and on a large screen in the sales gallery
- A visual language reusable for brochures, hoardings and launch films
- A CMS structure that lets the sales team update availability in seconds
S’agissant d’une étude conceptuelle, ces points décrivent ce que le design cherche à accomplir, et non des résultats mesurés sur une mission réelle.
Étude suivante
Hospitality